HELG (Swedish: weekend) is a fictional fashion brand that produces relaxed loungewear. The logo is clean and reduced and limited to the essentials, just like the garments. They are designed for the weekend, road trips, freelance designers or just anyone who likes it cozy and reduced. All around, everything is made of natural, soft materials, timeless and very high quality. 

I opted for a bold sans serif font, which I customized so that it fit my vision. The base font is Forma DJR Banner. As a complement I took the LFT Etica Mono. Both fonts can be found via @adobe

Mockup by @bendito.mockup
Video by @lifeonsuper8 via @pexels

Appreciate you
Salome